Langlea Gardens

Langlea Gardens is a boutique full-service landscaping practice. With a flair for creativity and a solid, robust philosophy on construction. Using new and traditional techniques, Langlea produces multi-sensory gardens with a clean aesthetic to the highest standards.

SERVICES

Design

Development

Results

32% decrease in bounce rate & 13% increase in valuable contact submissions

VISIT THE WEBSITE

Early on in the research process, it was clear that the website needed to reflect Langlea’s continued ambition of designing and landscaping immaculate gardens.

Our first challenge was to update the brand and make it feel fresh without touching the logo. We landed on a calm pallet with hints of the natural world.

At all costs, we avoided computer-generated stills or illustrations. We wanted customers to imagine themselves in the gardens showcased. We felt that garden envy would be the key to success.

Using white space and reduced copy, we pulled focus on what was important. Tell the story of what Langlea does well. We also did away with old user journeys and created new ones that allowed the user to enter a spiral of inspiration.

We eventually settled on less abstract layouts and created more compact layouts to reduce scrolling. The overall effect allows the user to absorb the content, be inspired and quickly get in touch.